While at the UPA event last Thursday somebody mentioned something that got me thinking.
I’m not sure that there is anything in it or where I’m going with it but I thought I’d write it down so I don’t forget and maybe it’ll provoke some discussion… if anyone is interested enough to read this!
Unfortunately I was too excited about my train of thought to make a note of exactly what the gentleman said. The general conversation was along the lines of the effect of the recession on how usability companies get business. The gentleman (who works for a usability consultancy) put forward the idea that companies looking for consultants want an agency to sort everything out for them rather than recruiting individual companies for each stage of the process or each time they have a project.
As he said this my mind went off at a tangent – why is the most practical solution what we are most scared of? Why can’t we work together / let everyone work together?
When I have a problem I want it fixed. As much as owning my own house would be great, the major benefit of renting (I have a very good landlord) is that when something goes wrong I call them. I don’t run around ‘getting the best deal’, calling people, making appointments, waiting in for them to turn up, chasing them when they don’t, paying for it… I pay them to do all of that for me.
Why is anything else different? Why when my phone, broadband, tv, gas and electricity can all be provided by the same company is this a ‘monopoly’? My landlords have a monopoly over the house I live in and I like it!
Now I’m not stupid (well, not very), I do appreciate and understand that competition drives prices down and also customer service up, that ‘putting all your eggs in one basket’ is a risky business and the recent recession/credit crunch/financial fiasco has shocked many people into realising this.
But why are people afraid of stable ventures that provide a range of services? I recently read that Microsoft have had to remove certain products, an internet browser for example, from their operating system bundle as it breaks ‘competition laws’ in certain European countries.
This law (and ongoing legal battle) means that a user now gets no internet browser as part of their package. I may be being naïve here but with no browser surely it’s a little difficult to access the www in order to download one…?
(I believe Microsoft have given users a link/app in order to make it easy to download an IE browser which is not pleasing the people who made them remove it in the first place)
But why are we so scared of ‘world domination’ to the extent that every user in Europe* will have to spend the time to individually download their own browser, seems a little silly to me.
I would speculate that some of this fear could be attributed to great works such as 1984*. At school, when I was even younger and even more impressionable than I am now, we studied the book, we wrote essays about it, read it out loud and acted scenes out until the depth of the book was lost, but it still left the impression that a Big Brother set up is a bad thing.
1984 is the only book to come to mind but I’m sure you, as an intelligent reader, can think of more examples.
Now I could make examples of decisions I’ve witnessed in business, voluntary organisations, personal finances, but they all illustrate the same point and I don’t really have a conclusion to this. Human behaviour is far too complicated to put a finger (or even a thumb) on the exact reason why we distrust companies who offer ‘to sort everything out for us’, it seems that we want to make it as difficult as possible for others to succeed, even to the extent that we sabotage ourselves. Do we really think this is the best solution? Or do we remember a few sensationalised incidents and so ignore the logical, rational thought that we could apply?
* this is worded to sound OTT but is technically true
* Book by George Orwell – if you haven’t read it go do it now!